How did Kylie Jenner, become a billionaire?

Kylie Jenner, 21, is reportedly now worth $1 billion.

That makes her the youngest billionaire in history, and therefore the youngest self-made billionaire ever, consistent with Forbes, including Jenner on its list of the world's billionaires, released on Tuesday.

Jenner took the title from Facebook co-founder Mark Zuckerberg, who became a billionaire in 2008 at age 23, and Microsoft co-founder Gates held it in 1987 at age 31.

Jenner's latest boost in wealth comes primarily from Kylie Cosmetics, her makeup company, which Forbes now values at $900 million. Kylie Cosmetics, which is projected to shovel in $1 billion in lifetime sales by 2022, signed an exclusive distribution affect the retailer Ulta last summer that quickly boosted sales for Jenner's company (Forbes says Kylie Cosmetics sold $54.5 million worth of products in Ulta stores over the primary six weeks of the deal). Jenner says that she plans to figure on the corporate "forever" then pass it right down to her daughter, Stormi, who recently celebrated her first birthday.

"I didn't expect anything. I didn't foresee the longer term," Jenner tells Forbes of her business success. "But [the recognition] feels specialized. That's a pleasant pat on the rear ."

Some critics on social media have taken issue with the outline of Jenner as self-made because she was born into wealth and fame. (Details about Forbes' methodology and criteria are often found here.) Either way, Jenner's entrepreneurial efforts are impressive. She's the foremost financially successful member of the Jenner-Kardashian family: Her older half-sister Kim Kardashian West has an estimated net worth of $350 million.

Aside from Kylie Cosmetics, Jenner earns money from her paid app, the "Kylie Jenner Official App," also as sales of merchandise from "The Kylie Shop," two apparel lines with sister Kendall Jenner, a book series, TV programs including "Keeping Up With the Kardashians" and "Life of Kylie," and other partnerships with retail brands like Adidas, Topshop, and Quay Australia.

Jenner launched her beauty brand on November 30, 2015, with the $29 Kylie Lip Kit, liquid lipstick with an identical lip pencil, which sold call at just minutes. Within 18 months, the corporate had made $420 million in sales. Her 2016 holiday collection release made nearly $19 million in at some point. For comparison, Kardashian West's first product launch from her new makeup brand KKW Beauty earned an estimated $14.4 million in sales.

In any event, Jenner says she isn't too concerned about competition with Kardashian West, with whom she initially collaborated for Kylie Cosmetics, because they each reach a special demographic, she tells WWD. "She's, like, almost 20 years older than me. I desire my makeup is certainly more young, fun. And it's just different," Jenner says.

Jenner's inspiration for her makeup brand came from her obsession with YouTube tutorials as a tween: "I turned to makeup to assist me to feel more confident," she tells Forbes. At 17, two years before it officially launched, Jenner trademarked "Kylie Lip Kit." Within six weeks of her first makeup release, her mom and manager Kris Jenner decided to partner with their current manufacturer, Seed Beauty.

The popularity of Jenner's products also stems from the limited number of products she makes available for every launch, which usually sells out. there is no truth to rumors that Seed Beauty and Kylie Cosmetics deliberately create the illusion of scarcity, Seed Beauty co-founder Laura Nelson told life style, adding, "We are running the factory 24-7 to satisfy demand. It's truly the maximum amount as we will make."

Jenner told Complex Magazine in 2016, "I want to be as big because of the other [cosmetic] brands."

Jenner, who sells her cosmetics largely online, has 128 million followers on Instagram and 26.7 million followers on Twitter. "It's the facility of social media," Jenner tells Forbes. "I had such a robust reach before I used to be ready to start anything."

In 2018, Forbes, included Jenner on its list of America's Richest Self-Made Women, when her net worth was estimated to be roughly $900 million. In 2017, Jenner was the youngest celebrity on the Forbes 100 — an inventory of the 100 top-paid celebrities within the world, including Chance The Rapper, Justin Bieber and Taylor Swift — having earned $41 million the year before.

She remains very connected to her family. As CEO, chief marketing officer and chief creative officer, Jenner owns one hundred pc of Kylie Cosmetics, while Kris Jenner is the company's chief treasurer. And when Jenner was named one among Time Magazine's most influential teens of 2016, she told the publication that she has been most inspired by her older sister. Kardashian West is "so dedicated, she's so smart, she's such a businesswoman and she's always doing something and thinking of latest ideas," Jenner said. "She has inspired me to possess an excellent work ethic."

"I really do desire people don't take me seriously as a businesswoman due to my age and my reputation," Jenner said last year on "Life of Kylie." "But I desire they're beginning to. I prefer to prove people wrong."